Circulation:
Horsemen's Marketplace is a free monthly publication distributing 10,000 - 12,000 copies to 300 tack and feed stores throughout Oregon, Washington, Idaho, and California. In addition, we direct-mail to approximately 1000 subscribers, and distribute 500 - 1000 copies at regional equine events monthly during the show season.
Demographic:
Although Horsemen's Marketplace is a free magazine and may be picked up by any horse enthusiast, we primarily target and appeal to the amateur and professional horse trainer, breeder and showman. This market has the disposable income to spend on professional equine products and services, and to promote the more-expensive animals required by these pursuits.
Readership:
Based on the industry-standard estimate of 2.5 readers per copy, Horsemen's Marketplace reaches approximately 25,000 horse-loving readers every month.
Our Focus:
Our goal at Horsemen's Marketplace is to fill the regional demand for a "national caliber" marketing venue, serving the needs of local breeers, trainers, retailer, clubs, buyers and sellers who need to maintain a certian level of image quality. We strive to create this quality showcase by providing clean, professional layout, superior ad design, consistent editorial standards and exceptional, personalized customer service.